About Us

We are a family-owned factory that creates and manufacture beautiful, sustainably produced children's products designed to delight your whole family. We started our company in Dongguan, China in 2002. At the time, we struggled to find toys that excited our children and reflected our aesthetic, social, and sustainability values.

Over the past 21 years, our business has grown, just like our kids. Although our company is much bigger–and growing still–our commitment to offering exceptional products, from premium plush toys and finely crafted playthings to soothing essentials, remains the same.

We hope you enjoy our creations as much as we enjoy bringing them to you and your families.

Warmly,